Better Clothes, Better Africa. That is the credo that motivates Bora Wear. The core of this company is that mission and we strive to achieve it everyday. Currently, we part of the proceeds are going to TOTO Love in Embu, but we aren’t satisfied with that. We want to do more and truly change lives.
What we intend to do is best shown in relation to other brands. Take TOMS shoes and their fabled one for one shoe model. Yes, a child who previously did not have a pair of shoes now has one but giving a child that shoe has not changed their underlying condition. The child is no further from poverty. The child’s general condition hasn’t change except that they now make a great photo op.
Bora Wear wants to do with apparel what Oliberte is doing with shoes. Oliberte produces all their shoes in Africa, employ local workers, emphasize the importance of equity in the work place, and work to minimize the environmental impact of their factories. Now that is a company that is making a deep and impactful change. This company is an inspiration and as Bora Wear moves forward we want to continue to embed our mission into every aspect of the business.